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Thursday, April 22, 2010

Nothing New in iAd Technology

After the iPod,iPhone and the iPad now comes iAd.But this one is not a
hardware.Rather,it is a software dubbed by Steve Jobs as Apple's next
big thing.

The Apple CEO,in his announcement at the company headquarters in
Cupertino,California last April 7, introduced iAd as one of the many
features in iPhone OS4,a new version of the iPhone operating
system.The iPhone OS4 will be launched in June.

The ad platform would allow apps developers in Apple`s App Store to
include ads in their software.The developers will get 60% of the
revenue, while Apple who will sell the ads will get 40%.

Mobile ad spending continues to rise in the US and in other
countries.Research firm eMarketer reported US advertisers spent $416
million in mobile ads in 2009 and projected it to grow to at least
$1.5 billion in 2013.

Although the debut of iAd in mobile advertising is significant,there
is really nothing new in the technology.Several ad platform providers
had been in the service for quite sometime now.Most notable among them
is AdMob which was acquired by Google last year (The deal is currently
being reviewed by regulators.).

The only question of advertisers is how would the format of the new ad provider
from Apple differentiate itself from the other mobile advertising
platforms.How will it change the game as what the iPod did in getting
songs and music to the consumers?Is it really the next big thing Mr.
Jobs is talking about?

As for now we just have to contend with the additional details about
iAd published by Hill Holiday.The advertising agency had a meeting
with Apple explaining the iAd platform.

The agency revealed that all ads (in HTML5) will be built by the iAd
team at first.That the iAd will initially work on the iPhone and the
iPod Touch but later will also be available on the iPad.
As for the pricing scheme,Ilhya Verdashko of Hill Holiday said what
struck him is "it wa straight forward and elegant" and "it is (the pricing scheme)what
you would expect from a premier online property."

Thursday, April 15, 2010

Save Money On Opera Mini 5

People using smartphones to surf the web should find Opera Mini 5 a big savings on their data plan subscription charges.This is an upgraded version of Opera Mini 4.2.
The browser is especially designed and developed for smartphones and PDAs by Opera Software company.It was officially launched on March 16 after being in beta version.
Opera Mini 5 can be downloaded on the company,s website ( free of charge.
If you have a mobile device with no wifi connectivity feature or you are paying your network provider on a per kilobyte basis on the data you consume from surfing the net,it would be wise to download and install Opera Mini 5.
OM5 compresses the webpage you are trying to load by 90% by using only a tenth of the bandwidth of other browsers,thereby reducing your data usage substantially.
Another great feature of OM5 is the password manager.When you login on one of your accounts on the internet a prompt will ask if you would like OM5 to remember your password so that the next time you log in you don't have to enter it again.
Although it is touted to be faster than other browsers in loading web pages on mobile devices,Opera Mini 5 is just about the same time speed as the default browser on most smartphones.But clicking on the back button will get you very quick on the previous page.
One more big thing about Opera Mini 5 is that it renders a full web page much like on a desktop.

Thursday, April 1, 2010

Withdraw Money Using Paypal Debit Card

Paypal users could make a request for a debit card Mastercard the company is offering to their clients who has a premium or business type account.
The card makes withdrawals of Paypal funds fast and easy.No need to initially transfer the funds from your Paypal account to your bank account which could take 3 to 4 days at the least before you can get the money.
The Paypal debit card can be used 24/7 on any ATM where Mastercard is accepted.However,it is available only to those who have premium or business accounts.Customers with personal and student accounts must upgrade to either premium or business to avail of the debit card.
The card works just like any other debit cards.You can make shopping purchases with it and pay restaurants anywhere where Mastercard is accepted and it will automatically be debited on your Paypal balance.
Another interesting feature of this product is the 1 percent cash back you will earn whenever you sign for a purchase.(Requires enrolment for the Paypal Preferred Rewards Program).
There is a spending limit of 3,000 USD and a daily 400USD ATM limit associated for the use of the card,although there may be a cash withdrawal fee when using the card at an ATM.(Paypal does charge a very small fee when funds are added to your account.)
A 100% protection against unauthorized charges on the card is guaranteed.This applies to fraud and theft upon notifying Paypal within 2 business days.